Futurists make bow at convention. (interactive multimedia television; 1994 National Association of Television Program Executives International Program Conference and Exhibition)

Potential cable-telco superhighway players, interactive-software suppliers and informercial/transactional media all are joining in what NATPE International President Bruce Johansen is pitching as the television programming organization's new "global software tent."

At what is otherwise known as the 1994 NATPE International Program Conference and Exhibition, Johansen is promoting the convergence of emerging technologies and traditional broadcasting and cable media. The conference takes place this week at the Miami Convention Center.

For the first time, NATPE will run a universally themed "Superhighway to Interactivity" series of panel sessions during the last …