Instant film grows in popularity. (chain drug store sales)

Instant film grows in popularity

CDR Roundup - There have been long-running jokes about Japanese and their cameras, but Americans take their fair share of photographs too. Increasingly, though, consumers conditioned to the instant gratification of videocassette recorders are not willing to wait to see their pictures after they have snapped them. Even one-hour film processing is not fast enough for these on-the-go shoppers. It should come as no surprise, then, that the top two chain drug dollar generators in the film category are both from Polaroid Corp. Polaroid 600 Plus high-speed films in blister packs and twin packs are the No. 1 and No. 2 items in the chain drug …